Client
Lash and Brow Spa is a multi location women focused Beauty and Personal Care chain in Alabama. It was started in 2008 and today has grown to 8 locations across Alabama.
Lash & Brow Spa has served more than a million happy customers since 2008.
The client wanted to build a solid Digital presence and leverage the power of Digital Media and marketing to reach a wider audience and grow business.
April 2017 - March 2020
How we helped Lash & Brow Spa drive business growth through 360 Degree Marketing
We created a brand new look for the business and standardised the overall branding and communications for the brand across the locations to build a higher brand recall and attract younger audience.
We built a website for the business and started working on building a solid Google presence along with focus on SEO and keyword planning for the business.
We started creating more awareness about the business and services through organic and paid marketing through Meta platforms.
To ensure the efforts were driving measurable conversions and returns we integrated an Online Prepaid Appointment System to drive business.
Over the journey of the project our team has built the entire digital footprint for the brand along with standardising the branding and support for on-ground print communications. We were able to drive higher brand awareness and drive more sales from newer sources like Social Media, Google Search and Referrals.
Within 2 years we built a customer base of more than 5000 through Online Appointments and drove overall sales by 20% YOY.